Concepting by Jan Rijkenberg, World. Advertising Research Center, , pages. Soft, 1 3. This readable book starts with the premise that the. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. Concepting offers a totally new approach to brands, their development and communication. It is one. by. Jan Rijkenberg. · Rating details · 10 ratings · 1 review. CONCEPTING neemt u mee naar een nieuw tijdperk voor de commerciële onderneming.

Author: Megore Vill
Country: Swaziland
Language: English (Spanish)
Genre: Business
Published (Last): 16 September 2009
Pages: 349
PDF File Size: 1.48 Mb
ePub File Size: 11.24 Mb
ISBN: 571-5-94605-564-8
Downloads: 53671
Price: Free* [*Free Regsitration Required]
Uploader: Gogul

Goodreads helps you keep track of books you want to read. Want to Read saving….

Want to Read Currently Reading Read. Refresh and try again.

Concepting 2020 : hoe productmerken succesvolle conceptmerken kunnen worden

Open Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. Preview — Concepting by Jan Rijkenberg.

Concepting – Mediamatic

Een tijdperk waarin nieuwe merken die zijn ontwikkeld vanuit een gedachtegoed, een idee, een stevige plaats zulten verwerven naast merken die voortkwamen uit traditionele productontwikkelings- en innovatieprocessen.

Merken als Nike, Benetton, Swatch en Virgin gingen u al voor. Hoe krijgt u het door uw bestaande organisatie heen? Hoe organiseert u een Concepting-proces en welk type onderneming en type talenten zijn daarbij cruciaal?

Concepting

Creativiteit, visies en communicatie worden de nieuwe jann van de onderneming en zijn manager. Concepting is een inspirerend, maar ook praktisch handboek voor de manager die met nieuwe merken de volgende eeuw in wil.

  LIBRO SEDA DE ALESSANDRO BARICCO PDF

Paperbackpages. To see what your friends thought of this book, please sign up.

To ask other readers questions about Conceptingplease sign up. Lists with This Book. This book is not yet featured on Listopia.

This book is on the frothy edge of communication and branding theory.

Concepting: Creating Successful Brands In A Communications Oriented Era by Jan Rijkenberg

A little grandiose in its presentation, but as is expected, since the author is describing a whole paradigm shift, breaking down communication into its more abstract forms. What is the root of a brand? The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented This book is on the frothy edge of communication and branding theory.

The best part of this entire book comes on the last chapter and last page where it describes the evolution of entrepreneurship from the physical product oriented to the mental communication oriented. Reinout rated it it conceping ok Jan 02, Ilse rated it it was ok Dec 29, Sander rated it really liked it Sep 16, Jemima rated it it was ok Apr 24, Sanne rated concdpting it was ok Aug 13, Gio rated it it was amazing Sep 22, Milad Toliati rated it it was amazing Nov 10, Hulya rated it really liked it Aug 03, John rated it really liked it Sep 03, Kat rated it it was amazing Dec 19, Songul marked it as to-read Apr 22, Hennie van Kuijeren added it May 09, Aaron Tau added it May 09, Polle De Maagt marked it as to-read Jan 04, Marleen Schaefer jah it as to-read Jan 05, Zoca marked it as to-read Rijkneberg 06, Filana marked it as to-read Apr 02, Vinny Paes marked it as to-read Aug 12, Azriel Al rjjkenberg it as to-read Oct 17, Alexandra Favero marked it as to-read Sep 18, Bea Triz jd marked it as to-read Nov 23, Jiska added it Aug 03, There are no discussion topics on this book yet.

  LINKSYS WRE54G MANUAL PDF

Books by Jan Rijkenberg. No trivia or quizzes yet. Just a moment while we sign you in to your Goodreads account.